Jan 9, 2023
Welcome to Season 4 of The
Creative Shop Talk Podcast!
Where we spend our time and
attention it can be overwhelming.
As we have been welcoming new
members into my Retailer’s Inner Circle and Mastermind groups, we’ve been discussing different ways of
running our businesses. Focusing on getting creative, innovative,
and really putting new eyes on how we run things.
In 2023 seeing a small shop
explosion, shopping local has new eyes and attention. Retailers are
really working to pay attention to the needs of their
customers. I’m breaking it all down and sharing with you six
things that we should be focusing on to help shift our energy into
a positive focus for 2023.
- We are in the
hospitality business -
Remind yourself of this. Although money matters, it’s all about the
connection with people. Bring humanity to your business and focus
on the experience and how you’re making your customers
- Build a
positive marketing strategy - You need marketing that connects with your
buyers to turn them into allies and believers. It also needs to
align with your brand.
Systems - This is
the time to be stable and organized with your standard operating
procedures. Ask yourself, “what would make this
- Shop culture
norms - Focus on HOW you
do things. Your team, your mission, your values and shop standards
- make sure they are all working for you and your team. Be the
leader and be present for your team as well.
Profits - Make
sure your numbers are under control. Pay attention to your margins,
your expenses, as well as your products and inventory. Make sure
you are paying yourself and your team. Be lean, but excellent.
buying - Our customers and
clients want ease. Make shopping with you easy , think about the
way you serve, the hours you are open, the way people pay, and your
2023 is the year to keep your
CEO hat on tight and pay attention to all the
Full show notes here https://wendybatten.com/139/