Mar 16, 2020
We are diving into how and why product demonstrations can increase profits and customer satisfaction.
I do get push back from retailers about this because they assume they will be giving everything away for free and their customers won’t want to buy/act/signup. But in reality you are sharing your enthusiasm and passion with your customers, giving them the confidence to use the products on their own… and maybe sign up for your workshop, custom services or store events. It is a marketing tactic.
One of my coaching clients/retailers was very skeptical about putting in the effort into free demonstrations in her store. She ended up selling $800 in paint products alone
The same techniques, strategies and marketing tactics can work for all kinds of retail products, not just paints and brushes.
Giving demonstrations is totally worth thinking about for your retail biz. It’s how I built my creative retail store and won over my customers. To help you master the art of demos, I have a freebie for you with my best tips and tricks for giving a paint demo. Make sure you download it and try it out
Links Mentioned in this Episode:
- How to Give a Paint Demonstration - Blog + a Free Downloadable of my best tips & tricks https://wendybatten.com/how-to-give-a-paint-demonstration/
Let’s Continue the Conversation
Rockstar Creative Shop Owners Community: https://www.facebook.com/groups/rockstarcreatives/
Want to meet up in person?
Join other retailers at the CEO Retreat March 24-26, 2020 in Orlando
A few seats left: https://wendybatten.com/spring-ceo-retreat2020/
Let’s Connect:
Subscribe to Creative Shop Talk
Here’s what to do next, subscribe to Creative Shop Talk and then head over to our private Facebook community to meet other creative retailers.
I could really use your help getting my new podcast going and helping retailers find the show. Would you please leave me a review? Just visit Creative Shop Talk with Wendy Batten on Apple Podcasts, select “Ratings and Reviews” and “Write a Review . I may pick your review to highlight on an upcoming episode. Make sure you leave your business name, Instagram handle and location so I can give your shop a shoutout.
XO Wendy