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Creative Shop Talk with Wendy Batten

May 22, 2023

  With host retail coach Wendy Batten


Isn’t it flattering and exciting when customers make a day around visiting your shop!? Doesn’t it make you a little teary when people make visiting your shop a special event!? Today we’re talking about how to build that business that attracts all of the customers for all the right reasons.

It’s time to widen the net and become THE destination shop!

We have the opportunity to not just sell things, but truly create an experience for people and make them feel something. And this should be at the top of your list, and in order to make it happen, you have to know your ideal customer.

We discuss so many ideas in this episode on HOW you can get your customers excited to come in and experience your shop. Whether you own a bookstore, a vintage shop, a home decor store, a jewelry store, or a paint store - we’ve got you covered.

So, are you asking yourself the following questions…?

*What is something your ideal customer would love?
*What is it that your customers don’t love?
*Are you building a community?
*Are you creating an EXPERIENCE?

Overall, it’s all about trust, community, being 100% yourself, and intentional planning. None of this happens by accident. Let’s dive in and not just focus on our great inventory, but focus on expanding our customer footprint and becoming the beautiful business and attraction you were meant to be.

Let’s keep our shops enjoyable not only for our customers, but for us as well!

Related podcasts we think you’ll like: 

Episode 156: 6 Proven Ways to Improve Your Shop’s Merchandising

Episode 143: How to Plan and Host Successful Events in Your Shop

Episode 107: Turn Browsers into Buyers

About your host, Wendy Batten

In case we haven’t met yet, I’m Wendy, a small business coach and founder of the Retailer’s Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. 

Through online classes, business coaching programs, speaking, and a top-ranked podcast, I’ve helped hundreds of retailers around the globe reclaim their dream and see the success they want from their beautiful shops. My signature private coaching community, The Retailer’s Inner Circle, has helped retailers around the world build their retail business skill sets and confidence. 

I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers.

When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at 


For more support from Wendy


Retailer’s Inner Circle - Join Wendy inside the best retailer’s community


Wendy’s FREE Resources for shop owners 


Hang out and connect with Wendy on IG 


All of Wendy’s programs and services for shop owners can be found HERE. 

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