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Creative Shop Talk with Wendy Batten

Sep 4, 2023

 With host retail coach Wendy Batten


Before we get started today, I wanted you to know that I am offering a FREE private coaching call for everyone who joins the Retailer’s Inner Circle during the month of September! It’s a GREAT time to join - we’ve added the revamped Holiday Bootcamp to our long list of masterclasses. Join us on the inside and work through it with us! Remember: You don’t have to do this alone.

Today on the Creative Shop Talk Podcast, we are talking about the people we want in our shops: our ideal customers. Where do we find them? How do we attract them? Let’s dive in!

You’ll need to first identify who your ideal customer is. In identifying that person, remember that great brands are not for everyone. It is okay to repel some people while you work on attracting your ideal customer.

Here are some questions you can ask yourself to help with this process:

-How is your retail shop different from the other shop down the street?

-Who are you currently serving versus who do you WANT to be serving?

-What are 3-5 words that describe how you want your ideal customer to FEEL when they are in your shop?

-Think of everything about your brand from your customers’ point of view. What are the words your customers use to describe you? What do your customers WANT to buy in your shop?

-Are your customers value-driven? Connection-driven? Pride-driven? Something else?

-Where are your retail customers hanging out? What other shops/restaurants in your town are your ideal customers frequenting? Where else do they shop?

Throughout the episode I’ll give you some real examples of my clients who adjusted their offerings based on their customers’ needs/wants with great success. In order to find your people, you need to understand them. In order to attract them to your shop, you need to make sure that every piece of your brand is speaking to your ideal customer.


Related podcasts we think you’ll like:  


Episode 144: How to Create a Customer Journey Map

Episode 126: 10 Simple Ways to Level Up Your Shop

Episode 55: Unscalable Conversations: A Free, Simple & Powerful Marketing Tool to Use


About your host, Wendy Batten

In case we haven’t met yet, I’m Wendy, a small business coach and founder of the Retailer’s Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. 

Through online classes, business coaching programs, speaking, and a top-ranked podcast, I’ve helped hundreds of retailers around the globe reclaim their dream and see the success they want from their beautiful shops. My signature private coaching community, The Retailer’s Inner Circle, has helped retailers around the world build their retail business skill sets and confidence. 

I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers.

When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at 


For more support from Wendy


Retailer’s Inner Circle - Join Wendy inside the best retailer’s community


Wendy’s FREE Resources for shop owners 


Hang out and connect with Wendy on IG 


All of Wendy’s programs and services for shop owners can be found HERE. 

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