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Creative Shop Talk with Wendy Batten

Apr 26, 2021

We know that marketing is important, right? We know that social media is a big part of our marketing plan, along with local marketing, collaborations, and paid advertising. These are all measurable plans where we can SEE how it is helping our business.

But there is something that you are already doing every day...

Apr 19, 2021

I should be doing this. I should be doing that. I should be doing all the things!

So many of my retailers, along with myself, have been seriously feeling this constant sense of overwhelm and telling ourselves what we should be doing. Whether it's in business or in our personal lives, we all are wanting to be more...

Apr 12, 2021

What happens when most of your revenue comes from one product line? What happens when something goes awry or there's a mass disruption with that particular product and your business ceases to exist?

Today we are discussing branding yourself and not the product lines that you carry. We are diving deep into some...