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Creative Shop Talk with Wendy Batten

Jul 12, 2021

In this series, I want to introduce you to some of my coaching clients inside the Retailer's Inner Circle and hear how their retail journeys evolve and how they are seeing success. We learn so much from hearing how others manage and run their business.

Enjoy hearing from Virginia Warner of Tazewell Co. Mercantile.

Believe it or not, Virginia took over her current shop from her daughter! At first her daughter was selling only locally resourced items. Virginia is a history buff and was much more interested in collecting! Currently, her revenue streams (or, as we call them in the Inner Circle, revenue buckets) are from the selling of antiques, food baskets, and in-person, artistic workshops.

Everything she does is personal and has such a special touch!

Of course, everything changed during covid and Virginia had to make a 'sanity decision', a decision that kept her business going but wasn't for the long term.

How did she pivot and what did she pursue to create yet another revenue bucket during these dark times? Listen in and see how she tapped into a source she loved.

Full show notes at