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Creative Shop Talk with Wendy Batten

Feb 14, 2022

When a business owner comes to me for help, there is usually a part of their business that is a little out of balance in one area. As we evolve, so do parts of our business.

Your business's ecosystem can very much be compared to a fish tank. I'm serious!

You start with an idea of owning a little independent shop and you begin that journey.

Everything looks pretty and shiny just like your first fish tank - a little fish swimming happily in a cute bowl. We tend to do everything meticulously, but as our business (or our fish tanks) grow, balancing the ecosystem of what needs to happen to keep the business (and the fish) thriving has to evolve too. How's that for a visual!?

But what should you focus on in order to keep your business ecosystem healthy? This episode goes over four core categories to consider that need to be balanced as we grow:

  1. The Front of House - products, service, merchandising, team, etc.
  2. You - your responsibilities, self-development, and your role as the CEO
  3. The Business End - financial health, systems, and vision strategies
  4. Marketing and Sales - the tools, strategy, and intentional planning for marketing, etc.

We must continue to keep litmus testing all the areas of our business - and keep the ecosystem in check so that we can thrive and grow in a healthy way with more ease.

When was the last time you checked in on your retail ecosystem?

Full show notes at