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Creative Shop Talk with Wendy Batten

Apr 17, 2023


Do you watch The Lost Kitchen? Do you know entrepreneur Erin French?

Her approach to business has inspired me, so today I’m sharing some of my leadership and customer experience takeaways from Erin French, owner and chef of The Lost Kitchen in Freedom, Maine.

"In order to be successful in business, you need to have a clear vision of what you want to achieve and be willing to adapt and pivot when necessary." - Erin French


In this episode, you’ll hear 4 business lessons that women (and men) in leadership can learn from Erin. Erin French's success story offers inspiration and practical advice for entrepreneurs looking to grow their businesses and achieve a healthy work-life balance. The episode covers the importance of passion, unique selling propositions, staff management, effective marketing, and financial management; with a focus on how these lessons can be applied by small shop owners. I’ll give you in-depth examples and practical tips for each of these takeaways. 

"The key to success in business is not just about having a great product or service, it's about creating a strong brand and marketing it effectively to your target audience." - Erin French


This episode is a must-listen for any woman in leadership looking for support and guidance in running a profitable and sustainable business.

About Erin French

Erin French is the owner, chef, and creative mastermind behind The Lost Kitchen, a renowned and very unique 40-seat restaurant housed in a historic mill in Freedom, Maine. Erin authored Finding Freedom: A Cook’s Story; Remaking a Life from Scratch. The Lost Kitchen’s tremendous story is featured in Magnolia Network’s The Lost Kitchen.


Instagram: @thelostkitchen


This week’s episode is sponsored by: H+H Americas

Join me at the h+h americas trade show if you are in the creative or craft business.  Here are the details:

h+h americas trade show

Donald E. Stephens Convention & Conference Center in Rosemont

Chicago, IL

Dates: June 21-23, 2023 (Masterclasses start on June 20)

Tickets on sale: March 15, 2023, use promo code CST23 to get free access to the exhibit floor


Other episodes you may enjoy…

Episode 142: How to Make Real Progress in Your Business with Guest Expert Richard Ralston

Episode 98: My Top Business Books for Retailers 

Episode 109: Money Mindset, Abundance and Bad Ideas with Guest Expert Emily King

Key SEO words: Erin French, The Lost Kitchen, passion, unique selling proposition, staff management, effective marketing, financial management, sustainable business.