Preview Mode Links will not work in preview mode

Creative Shop Talk with Wendy Batten

May 8, 2023

With host retail coach Wendy Batten


In this episode of The Creative Shop Talk Podcast, I’m sharing six essential merchandising tips for small independent shop owners. These tips aim to attract customers and encourage sales and loyalty, making your business strong and healthy.

Good merchandising can increase your sales with both new arrivals but also slower moving items. By following these tips, you'll be better positioned to welcome, engage, and increase sales from merchandising in your shop right now!  I encourage you to implement the following tips by this weekend and report back on how it helped your sales.

  1. Offering repeat exposure on select items can maximize sales using cross-merchandising or multiple merchandising.

  2. Consistent signage throughout the space can effectively communicate with customers.

    • Point out best sellers, locally made goods, quotes, etc.

  3. Maximize the POS area with store information and inventory to increase sales.

    • Advertise return policy in a fun way, post upcoming events, merchandise grab-and-go goods

  4. Identify your ideal customers and merchandise the store accordingly.

    • Have unscalable conversations to figure out pain points for customers

  5. Offering how-to-tips within your displays can engage customers and encourage them to spend more money.

    • Utilize QR codes and tip sheets

  6. Make use of prime real estate spots in the store to enhance the overall store merchandising experience.

    • Maximize the best spots for high return items


For additional support, join me and my fab retailers inside the Retailer’s Inner Circle for full access to my 5 Day Merchandising Series Masterclass, the Ideal Customer Workshop, and my signature course: Retail Made Simple.

This episode is sponsored by: 

H+H Americas

Join me at the h+h americas trade show if you are in the creative or craft business.  Here are the details:

h+h americas trade show

Donald E. Stephens Convention & Conference Center in Rosemont

Chicago, IL

Dates: June 21-23, 2023 (Masterclasses start on June 20)

Tickets on sale: March 15, 2023, use promo code CST23 to get free access to the exhibit floor


I’ll be hosting sessions on Hobby Mindset to CEO and How to Throw an Amazing Workshop/Event in your retail shop.


Related podcasts we think you’ll like: 

Episode 55: Unscalable Conversations – A Free, Simple and Powerful Marketing Tool To Use

Episode 58: 3 Simple Sales Metrics Retailers Need to Measure for Better Sales

Episode 144: How to Create a Customer Journey Map

About your host, Wendy Batten

In case we haven’t met yet, I’m Wendy, a small business coach and founder of the Retailer’s Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. 

Through online classes, business coaching programs, speaking, and a top-ranked podcast, I’ve helped hundreds of retailers around the globe reclaim their dream and see the success they want from their beautiful shops. My signature private coaching community, The Retailer’s Inner Circle, has helped retailers around the world build their retail business skill sets and confidence. 

I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers.

When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at 


For more support from Wendy


Retailer’s Inner Circle - Join Wendy inside the best retailer’s community


Wendy’s FREE Resources for shop owners 


Hang out and connect with Wendy on IG 


All of Wendy’s programs and services for shop owners can be found HERE. 

Subscribe & Review in iTunes

Are you subscribed to my podcast? If you’re not, I’d love you to consider it. Subscribing means you won’t miss an episode! Click here to subscribe to iTunes!

If you want to be more of a rockstar, I’d love it if you could leave a review over on iTunes as well.  Those reviews help other retailers find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. So grateful for you! Thank you!