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Creative Shop Talk with Wendy Batten

May 15, 2023

 With host retail coach Wendy Batten


I’m so excited to introduce you to Jeff Lee! We have been working together for quite some time and Jeff has such an incredible story that I think will be really helpful to you.


Jeff calls himself an accidental entrepreneur like so many of us do. He started painting furniture and quickly turned into a gift shop, purchasing wholesale products. His growth journey from booth space to 7000 sq feet and running a profitable retail business has not always been linear. 


Jeff has seen the highs and the lows of business and gotten through it by putting on his CEO hat, digging in and doing the work. One thing Jeff will share with us is how he’s made hard decisions about product lines, branding, etc…including truly listening to what his customers want. 


Jeff will also share how he’s turned his shop into a local destination shop. From merchandising, product lines, the smell of his store, the lighting, the layout, the conversations - Jeff has mastered the FEEL of his store to bring in more customers again and again. 


I know that when you listen to Jeff’s journey and understand his mindset - you will gain so many takeaways! 


In retail, it's always: Start. Grow. Shift. Grow. Learn. Grow. Rinse. Repeat.

Related podcasts we think you’ll like: 

Episode 88: Retail Success Series: Making Pivotal (and scary) CEO Decisions with Retailer Melanie Kolb
Episode 87: Retail Success Series: The Journey to CEO Level Confidence with Stacey Allgood

Episode 39: Retailer Success Series: How Jill Went from Hobbyist to Creative CEO

About your host, Wendy Batten

In case we haven’t met yet, I’m Wendy, a small business coach and founder of the Retailer’s Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. 

Through online classes, business coaching programs, speaking, and a top-ranked podcast, I’ve helped hundreds of retailers around the globe reclaim their dream and see the success they want from their beautiful shops. My signature private coaching community, The Retailer’s Inner Circle, has helped retailers around the world build their retail business skill sets and confidence. 

I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers.

When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at 


For more support from Wendy


Retailer’s Inner Circle - Join Wendy inside the best retailer’s community


Wendy’s FREE Resources for shop owners 


Hang out and connect with Wendy on IG 


All of Wendy’s programs and services for shop owners can be found HERE. 

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