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Creative Shop Talk with Wendy Batten

Aug 28, 2023

 With host retail coach Wendy Batten


When circumstances are out of our control, what you do next is critical.

As the CEOs of our businesses, we have to be prepared for when things go sideways and problems arise in our shops and in our lives. Today on the podcast,  I’m sharing a proven method that works for me the CTFAR model and how it can change your problem solving process and get you better results. It’s not a new emethod and originally created by Brooke Castillo. It has worked for me in so many situations in my business and in my personal life - it will work for you as well.

What is the CTFAR Model?

C: Circumstances - What actually happened that was out of our control 

T: Thoughts - How we think about the circumstance

F: Feelings - How we feel because of the thoughts

A: Actions - What we do (or don’t do) in response to our feelings 

R: Results - What we get in the end


The purpose of the CTFAR model is to reframe your thinking to help you solve problems. By being aware of what is happening and choosing how you think about it, you can change the outcome. 


We need to always be showing up with a positive, solution-oriented mindset for ourselves, our team, and our customers. When we do this, we will see positive results.


“Our actions will drive our results but it starts with our thoughts.” - Wendy Batten


Related podcasts we think you’ll like:  


Episode 109: Money Mindset, Abundance, & Bad Ideas with Guest Expert Emily King

Episode 147: How to Reframe Your Mindset on Competition

Episode 151: How to Have Difficult Conversations with Good Staff

About your host, Wendy Batten

In case we haven’t met yet, I’m Wendy, a small business coach and founder of the Retailer’s Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. 

Through online classes, business coaching programs, speaking, and a top-ranked podcast, I’ve helped hundreds of retailers around the globe reclaim their dream and see the success they want from their beautiful shops. My signature private coaching community, The Retailer’s Inner Circle, has helped retailers around the world build their retail business skill sets and confidence. 

I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers.

When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at 


For more support from Wendy


Retailer’s Inner Circle - Join Wendy inside the best retailer’s community


Wendy’s FREE Resources for shop owners 


Hang out and connect with Wendy on IG 


All of Wendy’s programs and services for shop owners can be found HERE. 

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