Feb 27, 2023
It’s easy to get bogged down in the day-to-day duties of running your business within the four walls of your shop. In this episode, my guest Darrin Stern and I will shine a light on the value and benefits of attending trade shows.
Darrin is the Show Director of the h+h americas trade show, a brand...
Feb 20, 2023
Now that you know how to plan successful events and promotions, you need to market them with intention to ensure customers show up. In this episode, I share intentional marketing tips and ideas that will help you meet the goals you set for your event. (HINT: It’s more than just setting up a Facebook event,...
Feb 13, 2023
You’ve spent so much time curating an amazing brand, so now what? It’s important that your customers are having the beautiful experience in your dream shop that you intend for them, so creating a customer journey map can ensure that you are doing all you can to achieve that goal.
Key Touchpoints to...
Feb 6, 2023
If you want to drive traffic into your store, simply putting a storewide discount on your products isn’t the way to do it anymore. There is a better way and it starts with planning.
Planning is the key to running successful marketing events and promotions. It will enhance your event’s “game...